Welcome to another episode of the Toy Business Unboxed Podcast, where we sit down with Daniel De Cianni, founder of Pinnacle Puzzle. Daniel built the first limited edition, collectible jigsaw puzzle brand, complete with a patented display case that lets collectors hang a finished puzzle straight on the wall without glue. He had no toy industry background before this, his world was event hire and bottle recycling, and the idea only came together after a COVID lockdown headline about exploding puzzle sales caught his attention. This episode traces that journey from a pen and paper sketch to a premium product patented in more than five countries.
#186: Turning a Lockdown Idea Into a Luxury Puzzle Brand – Toy Business Unboxed
Episode Highlight
- 00:42 Welcome and guest introduction
- 02:03 Designing a glue-free display case
- 02:17 The COVID lockdown idea
- 06:16 Educating the market on price
- 07:12 Patents across five countries
- 07:35 Balsa wood to injection molding
- 09:52 Chasing a licensing deal
- 11:32 Taking control of Meta ads
- 16:41 Advice for new toy founders
A Lockdown Headline Sparks an Idea
The idea for Pinnacle Puzzle started with an article Daniel read during a COVID lockdown, reporting that jigsaw puzzle sales were spiking as people stuck at home searched for something to do. Daniel started digging into limited edition, collectible jigsaw puzzles and searched the web for anything similar, and came up empty. That gap told him he might be onto something worth building. From there, the idea evolved past just being limited and numbered, since he still had to work out how a puzzle actually becomes collectible once it is finished.
Solving the Collectible Puzzle Problem
Daniel realized that a puzzle only becomes collectible if it can be permanently displayed, and the standard options did not work for that. Sending a finished puzzle out to get it professionally framed requires puzzle glue, costs money, and is inconvenient enough that most people just put it back in the box instead. That meant the puzzle would never actually get displayed or become collectible. So Daniel set out to design a display case that could fit inside the puzzle box itself, letting the buyer complete the puzzle and hang it directly on the wall.
Three Years From Sketch to Injection Mold
Getting from idea to finished product took Daniel about three years, and it started with nothing more than pen and paper. He first sketched the case himself and built a rough version out of balsa wood just to test how it would fit and fold into eight separate pieces. From there he brought in engineers, who went back and forth on CAD drawings until the design was right, followed by 3D printed prototypes and then fully machined prototypes. Once the final design was locked in, production moved to injection molding, which today is done in Malaysia before the parts are shipped back to Australia.
Two Editions, One Patented Case
Every Pinnacle Puzzle comes in one of two tiers: a numbered limited edition, or a hand signed edition personally signed by featured artist Franco, with print runs as tight as 500 pieces for the rarest release. Both editions ship with a certificate of authenticity, a cloth bag, a keyring, and Daniel’s patented display case, which arrives flat packed in eight pieces that click together without any glue. Buyers complete the puzzle inside the case’s base tray, which lets them pause and move the puzzle around before it is finished, then clip in the top pieces and hang it straight on the wall. The case design itself is now patented across Australia, the US, Europe, China, and India, with several more countries in progress.
Teaching the Market Why It’s Worth $270
A premium puzzle in Australia typically sells for around 60 dollars, while Daniel’s puzzles start at 170 and run up to 270. That gap means the first reaction from most new customers is to ask why it costs so much. Daniel’s answer is to walk people through the math: professionally framing a puzzle alone runs 100 to 150 dollars, so buyers are getting the frame, a piece of hand signed art, and every accessory included in that price. Once people understand what they are actually getting, he sees the objection turn into repeat purchases.
Taking Control of His Own Marketing
Most of Pinnacle Puzzle’s sales come through Meta ads, which was another skill Daniel had to learn from scratch. He originally paid an agency to manage his advertising, but the campaigns were costing him more than they brought in, and the management fees only added to the loss. Daniel eventually decided to take control of the ad account himself, and the last three months have turned a profit. The creative that works best is straightforward video showing exactly what is inside the box and how the display case functions, since that is what finally gets skeptical buyers to see the value.
A Second Artist Series and a Path to Licensing
Daniel is already building a Series 2 with a new artist, a project he has been working on for about three months and expects to launch within two to three months. On the manufacturing side, he knows the current setup, cutting his own puzzles in Australia while outsourcing injection molding to Malaysia and boxes to another supplier, is too costly to scale on its own. That is pushing him toward a licensing deal or a partnership with a larger manufacturer, and conversations with a few big brands he met at a November toy fair are still active and promising. Longer term, he is eyeing new categories like memorabilia tied to movies and events, a licensed “original series” of prints, and eventually a lower priced, family friendly line once mass production and additional capital bring the cost down.
Advice for Newcomers in the Toy and Game Industry
Daniel’s advice starts with determination: if you have a good idea, you have to believe in it and be willing to push it forward. But he is just as clear that belief alone is not enough, since plenty of people are convinced their idea will work when it will not. His fix is to get validation before spending real time or money, by putting the idea in front of people and watching how they actually react. If the response is genuine excitement rather than polite interest, that is the signal to move forward.
Conclusion
Daniel De Cianni went from knowing nothing about the toy industry to building a patented, globally protected product line, simply by solving one real problem: how to make a puzzle worth keeping on display. His path from balsa wood prototype to injection molding, and from an outside ad agency to running his own Meta campaigns, shows how much of that growth came from being willing to learn hands on. With Series 2 in the works and licensing conversations underway, Pinnacle Puzzle is still early in proving out just how big this category can get.
Connect with Daniel De Cianni
If you’re interested in learning more about Pinnacle Puzzle or connecting with Daniel De Cianni you can reach out through the following channels:
- Website: Visit Pinnacle Puzzle’s official website for the latest news, game updates, and more
- Instagram: Follow Pinnacle Puzzle on Instagram for visual updates, game previews, and creative inspiration
- Facebook: Follow Pinnacle Puzzle on Facebook for updates, discussions, and behind-the-scenes content.
Transcript
Jason Hsieh (00:42)
Welcome back to another episode of Toy Business Unboxed podcast and your host Jason Hsieh. Today we sit down with Daniel, the founder of Pinnacle Puzzle, Australian based company that brings amazing products to the world. He had the first limited edition collectible puzzle and he also collaborated with artists. And without further ado, I would love to have Daniel to introduce himself and talk about the wonderful product and the company he has.
So thank you so much for joining us on the podcast today.
Daniel De Cianni (01:10)
Yeah, hi Jason. Thanks for having me. Yeah, so I’m Daniel and I’m the owner and creator of Pinnacle Puzzle.
Jason Hsieh (01:16)
For anyone new that’s to the Pinnacle puzzle. What is it and how does it make different than all the other normal jigsaw puzzle that’s out?
Daniel De Cianni (01:24)
Well, it’s the first limited edition collectible jigsaw puzzle. And when I say limited edition, so all puzzles are numbered and they’ve all got a limited number to them. And then we have the signed editions, which are hand signed, and by a featured artist, which is Franco.
Jason Hsieh (01:38)
Okay. Okay. Yeah, that’s very unique. Not a of people in the puzzle space do that.
Daniel De Cianni (01:43)
No, it’s the first time this concept has been launched like this. And another special feature about the whole concept is each puzzle comes with a patented puzzle display case. Yeah, so basically you do the display case, you do the base, you do the puzzle within it, you complete the puzzle, then you clip in the top pieces and then you can hang it straight to the wall.
Jason Hsieh (02:03)
You don’t need to do the puzzle glue.
Daniel De Cianni (02:06)
No puzzle glue, no nothing.
Jason Hsieh (02:09)
I see that’s very unique, but let’s take a step back. How do you even got into doing and making this puzzle to begin with? What was the story behind it?
Daniel De Cianni (02:17)
Yeah, so the toy industry is completely new to me. So my background is event hire.
And recycling. I own a recycling bottle yard. Okay.
Yeah, so this idea was formed during COVID. You know, there was lockdowns and people were stuck at home. And basically there was an article that came out and it said that
Everyone was, you know, stuck at home doing jigsaw puzzles and the jigsaw puzzle sales went crazy.
Jason Hsieh (02:40)
Yeah.
Daniel De Cianni (02:41)
I thought, okay, that pretty cool. So I started researching limited edition collectible jigsaw puzzles and I was searching like the whole web and nothing came up. So then I thought, well, you know, I might be onto something here. Yeah. Then I started researching, well, know, I’ve got the idea of being limited edition collectible puzzle, but then how’s it going to become collectible?
You know, it needs to be permanently displayed. Yeah. So you can’t just do the puzzle and then what do you do? You know, the only option is to go and send it off to get framed, which you know you need puzzle glue, it’s inconvenient, it’s too expensive, and most people won’t do it. So then basically you’ll do the puzzle and then put it back in the box. It will never become collectible. So then I thought, well, I need a display case that fits in the box. So you can do the puzzle, you know, within it and then display it.
Then it’s got a high chance on becoming collectible. So that’s how the whole journey and idea was formed during COVID. And then I just yeah, I started my journey and it took me about three years to sort of from start to launch. And then I
Jason Hsieh (03:41)
Okay.
Daniel De Cianni (03:42)
Yeah and got it going.
Jason Hsieh (03:43)
And I see you have one of your product sample with you. If you don’t mind showing me.
Daniel De Cianni (03:47)
Yeah, yeah,
Yeah. So I’ve done the first series, which is the artist series, and that’s we’ve got one artist on board, which is Franco, and that’s split into two categories. Yeah. So we got three of the white box puzzles, which are the limited of edition, but they’re numbered only. And then we have three of the black box puzzles, which are signed editions, and they’re all hand signed by the artist Franco. So I’ll show you the just the numbered only. So these are the puzzles here.
Right. And they’re all boxed right and puzzle have a number on them, and that’s the back of the box. Now the signed editions, these ones here, also have a unique number. Right. This one’s there’s only a thousand of them, so this one’s 652 of 1000, but it also has been signed by Franco. And all hand signs. And that’s the back of the box. And I’ll show you the
Display case now. Well inside you also get the puzzles, but it comes in a nice cloth bag like that. And then you get the puzzle pieces within it there.
Jason Hsieh (04:44)
Yeah.
Daniel De Cianni (04:45)
You also get a key ring.
Jason Hsieh (04:48)
Okay.
Daniel De Cianni (04:49)
Yeah. You get certificate of authenticity, and this is showing Franco signing the puzzles.
Jason Hsieh (04:55)
Yeah, yeah, yeah.
Daniel De Cianni (04:57)
Information about
The artist and the series. So you’ve got the limited edition numbered, and then you’ve got the three signed ones. And they vary. So these two here, there’s 2,000 of each, and then it goes limited to a thousand. Yeah. Then these two are a thousand prints each, but they’re hand signed, and this one’s the most limited of 500 and hand signed.
Jason Hsieh (05:17)
I see, okay.
Daniel De Cianni (05:19)
Then this is the sign piece.
This is the hero piece. It comes in its own little case. Yeah, yeah, yeah. So it
Jason Hsieh (05:24)
Wow!
Daniel De Cianni (05:28)
It opens up and that’s the piece there. And that’s also numbered two.
Jason Hsieh (05:32)
Okay, okay, Yeah, definitely very unique.
Daniel De Cianni (05:36)
Yeah. Yeah, so this is the case, it comes flat packed.
Jason Hsieh (05:39)
Yeah?
Daniel De Cianni (05:39)
It comes in eight pieces,
Jason Hsieh (05:40)
Mm-hmm.
Daniel De Cianni (05:41)
Which fits in the box. Nicely fits in the box like that.
Jason Hsieh (05:44)
Mm-hmm.
Daniel De Cianni (05:44)
So basically you do the base of it which acts as a tray. So you can say you can start the puzzle, if you don’t finish it you can move it around, which is very convenient. Yeah. Once you finish it, you clip in the top pieces and it’s all done.
Jason Hsieh (05:57)
Okay, okay, okay.
Daniel De Cianni (05:58)
A here’s the back of it.
Jason Hsieh (05:59)
Very nice, yeah.
Daniel De Cianni (06:00)
There’s two options
To mount it to the wall. There’s string and there’s pads. So either way.
Jason Hsieh (06:04)
I see, I see, I see. Yeah. Well, it is a very innovative design. And since this concept is really new, what are some of the, like, reception you’re getting in the industry so far?
Daniel De Cianni (06:16)
So people absolutely love it, right? But it’s about educating the market. So yeah.
Jason Hsieh (06:21)
Yeah.
Daniel De Cianni (06:22)
In Australia a premium puzzle goes for about 60 dollars. Yeah. Right? Australian. But mine start at 170 to 270 wow.
Jason Hsieh (06:30)
That’s a big difference.
Daniel De Cianni (06:32)
So
When people see the price, they first think, Well, why is it so expensive? That’s the first question. So
Jason Hsieh (06:38)
Yeah, yeah,
Daniel De Cianni (06:39)
When you educate and they understand what they’re getting, they really can see the value, you know. Just to frame a puzzle is about a 100, 150 dollars. Right? So you’re getting the frame, you’re getting a piece of art hand signed, you’re getting all the inclusions for 170 to 270
Then people start understanding the value, they can see it. Mm-hmm.
Jason Hsieh (07:00)
Hmm.
Daniel De Cianni (07:01)
So yeah, it’s about educating the market. But once people have it, they absolutely love it. Then we’ve got like a lot of repeat customers.
Jason Hsieh (07:07)
Yeah, and also that displace case is a unique pattern that you came up with,
Daniel De Cianni (07:12)
Yes,
Yeah, yeah, yeah. So I’ve been doing the patents now for about two years. And I’ve got a lot of countries approved. Australia, US, Europe, China, India. There’s yeah, there’s another four or five countries involved, but there’s a lot.
Jason Hsieh (07:27)
And you mentioned earlier, took a few, years to develop and design that case. What was some of the biggest hurdle during the developmental.
Daniel De Cianni (07:35)
Well it was so hard for me because I’d like I said, I knew nothing about this about designing a product or this industry. So sort of learning as I was going. So I’ve made a lot of mistakes and had to fix a lot of mistakes. But the first process of the case was I just did pen to paper and I drew something up and then trying to work out how it was gonna fit in the box and yeah it it needed to be split up into eight pieces.
From there I did a design myself out of Balsa wood. And that’s as far as I could go. Then basically I approached some engineers and then they did some amazing CAD drawings back and forth until we were happy with the drawings and then we started the whole process of prototypes. And the first few were 3D printed parts.
Jason Hsieh (08:18)
Yeah.
Daniel De Cianni (08:18)
And we did a couple of machined prototypes, completed machined prototypes. And then once we were happy with the final product, we moved to injection molding.
Jason Hsieh (08:28)
Hmm, I see, I see, I see. And for your particular design, obviously it is very unique. Have you think about just selling the case by itself?
Daniel De Cianni (08:37)
Yeah, I am selling the case by itself now too. Yeah.
Jason Hsieh (08:40)
How is that going? Do you get people want to just get the unique case that you have for their own puzzle?
Daniel De Cianni (08:45)
Yep. Yeah, definitely. So but basically I’m only targeting Australia at the moment. And because there’s a lot of components that I have to import and manufacture, like I’ve got the puzzle cutting machine which I do myself. So I cut my own puzzles and stuff like that.
Jason Hsieh (09:01)
You still cut out yourself in Australia instead.
Daniel De Cianni (09:04)
Yeah,
I I cut my own puzzles. So I do that part. Then there’s the case, the injection molding part is done in Malaysia. So I have to send them over. Then the boxes somewhere else, I have to send them over, and then I have to put it all together and for me the cost is very high.
Jason Hsieh (09:20)
Yeah.
Daniel De Cianni (09:22)
Yeah, so it’s okay. It’s just it’s gonna be hard for me to scale this product.
Jason Hsieh (09:27)
Yeah, I think figuring out the supply chain and manufacturing, maybe ideally at least in the same country.
Daniel De Cianni (09:36)
Yeah.
Correct. But I think moving forward for me for this product, if I do want to scale, is me maybe teaming up with a larger manufacturer or a larger brand. So teaming up with them or maybe doing a licensing deal where they can license the product and then they do it.
Jason Hsieh (09:52)
I see. Well, I know we met at November Toy Fair, but did you got some potential licensing partner you’re talking to from that trade show?
Daniel De Cianni (10:00)
Yes. I
I had conversations with a couple of big manufacturers, big some big brands. Okay. And they were very interested in the product. So we’re still talking now and it’s exciting. Nothing’s happened yet, but it’s definitely positive and exciting. So yeah, we’ll see what happens.
Jason Hsieh (10:17)
The licensing deal based on my experience does take a while to finalize.
Daniel De Cianni (10:23)
Like I said, this is all new to me. So I’m just is this right, is this wrong? I’m just learning as I’m going. But it’s been fun. The whole process has been fun and I’m enjoying it.
Jason Hsieh (10:32)
Yeah, for sure. For sure. It’s definitely a very, very unique product. And what is your vision for the company? Are you trying to design more or working with other artists, like kind of applying the same concept?
Daniel De Cianni (10:44)
Yes, I am. I’m working
On series two now with a new artist. Yeah. So I’ve been working on that for about three months now. I’m hoping to launch that in the next two to three months.
Jason Hsieh (10:55)
I see. See. I see. Yeah. I know you’re really going after the high end audience right now based on your positioning, pricing and limited edition. Did you think of like maybe switching to more of a family friendly that’s lower price in the future?
Daniel De Cianni (11:11)
Yeah, that’s a possibility. Yeah. But I think for that I need to get the cost down and I need to park somewhat for that to happen.
Jason Hsieh (11:18)
Yeah, for mass production.
Daniel De Cianni (11:20)
For mass production.
So yeah. So most of my sales now is just through meta. And that’s another thing I’ve had to learn too, all meta ads and stuff like that.
Jason Hsieh (11:30)
How’s that going?
Daniel De Cianni (11:32)
Good now. It’s the last three months has been good, but before that was getting the sales, but I was losing money. It was costing me more in advertising. You know, to get the sales. And I had companies managing it for me and there was another cost.
You know, involved with that. Yeah, yeah, yeah. And it was just getting too hard and I thought, you know what, I’ve got to take control. So I’ve just learnt it myself. Now it’s starting to work.
Jason Hsieh (11:53)
What kind of creative assets has been working for you for Meta Ads? Is it most of video images?
Daniel De Cianni (11:59)
‘Cause videos
Really explain the product. Yeah.
Jason Hsieh (12:02)
Okay,
What kind of video have you tried? Is it like testimonial video or just you explaining the product?
Daniel De Cianni (12:08)
Not
Me, I’ve got someone else explaining the product, but it’s showing the product, explaining it, showing everything what it is, and that’s really been working. When people see it
Jason Hsieh (12:18)
What is inside, yeah, yeah,
Daniel De Cianni (12:19)
Inside and what you’re getting, then when people understand it, that like I said, they see the value in it.
Jason Hsieh (12:25)
Yeah, yeah, yeah, because otherwise, just like you say, it’s like, look at the price tag. It’s like, why is it cost so much? Yeah, that’s always the first question.
Daniel De Cianni (12:33)
Yeah. That’s the first question. It’s
About educating the market.
Jason Hsieh (12:37)
Yeah, but looking back in your journey so far, what are some of the lessons that you learned that you wish you knew before you launched this business altogether?
Daniel De Cianni (12:44)
I’ve learned a lot of lessons. And each
Jason Hsieh (12:46)
You’re
Daniel De Cianni (12:48)
Time you make a mistake, it you know, it costs a lot of money. Yeah.
Jason Hsieh (12:52)
Yeah, yeah, that’s true.
Daniel De Cianni (12:54)
So if I knew what I was doing or I had guidance, you know, maybe I could have saved, you know, lots, lots of money. Like so far it’s been you know, it’s been a big investment. But you just have to keep going.
You know, with it and I’ve believed in this product from day one and I was always gonna get it going so and I have. I’ve just pushed through and this is where I am now.
Jason Hsieh (13:14)
I see. Well, but I think you’re getting some momentum. Obviously, there’s still a lot of hurdle you need to overcome.
Daniel De Cianni (13:19)
Yeah, there’s still some hurdles, but I can see the positive side to it now. Like I can see the light at the end of the tunnel. It’s starting to get momentum now, which is nice. You know. Yeah, yeah, yeah, yeah. And getting that validation from, you know, a couple of those big manufacturers too that really liked it and interested in it, you know, which was nice.
Jason Hsieh (13:37)
How about retail channel locally in Australia? Have you got your game into some retail channel yet?
Daniel De Cianni (13:42)
I have a few stores, but that also is a bit tricky too. It’s harder with the cost of my product, what it cost me. Yeah. You know, I really needed to get it to a lower price.
Jason Hsieh (13:53)
Yeah, particularly retailer, are asking for 50 % off of your MSRP. If your cost
Daniel De Cianni (13:58)
Yeah.
Jason Hsieh (13:58)
Is not like low enough, there’s no margin to do retail.
Daniel De Cianni (14:02)
Yeah, and if you want to really get this product, you know, to expand globally, you have to get the distribution price, you know, which is even lower. So you have to get distributor, which they’re about 30%, you know, they take about 30% and then they have to sell it to the wholesalers.
Jason Hsieh (14:19)
Yeah, yeah, yeah.
Daniel De Cianni (14:20)
So that’s why I think moving forward I probably will need to, you know, team up with someone, big manufacturer. So we’ll see.
Jason Hsieh (14:27)
I see. See. I see. Yeah. But I think you definitely have a very interesting product if you can get, obviously the manufacturer and the number to work. And is most of your puzzle a thousand piece that you have currently?
Daniel De Cianni (14:40)
Yeah.
So I am I’ve decided to stay with a thousand piece ’cause it’s obviously the most popular size. Which is actually a 1008 piece, but they call it a thousand piece.
Jason Hsieh (14:50)
Okay, okay, okay.
Daniel De Cianni (14:51)
And then my signed puzzles 994 pieces.
Jason Hsieh (14:54)
Why is there a
6 piece difference?
Daniel De Cianni (14:57)
Because
There’s one big piece. So there’s fifteen.
Jason Hsieh (15:01)
Okay, okay, that’s a big sign piece, that’s why.
Daniel De Cianni (15:03)
Yeah.
So it’s fifteen, so
Jason Hsieh (15:07)
I see, I see, I see, I see. Yeah, how’s your customers react to the sign and all the like the special treatment that you have with your puzzle?
Daniel De Cianni (15:16)
Yeah, people love it.
Jason Hsieh (15:17)
Find a lot of your customer that’s already following the artist and just find out that he also have a puzzle was the other way around.
Daniel De Cianni (15:23)
Yes,
Definitely. Yes. So that’s we have some customers that are following the artists that have bought the puzzle. But
Jason Hsieh (15:30)
I think.
Daniel De Cianni (15:31)
Most of them are just people that love the concept. You know, there’s obviously people that love art and love the pictures.
But there’s also people that just love the concept, you know, there’s people that love doing puzzles and it’s also an amazing gift. It’s a premium gift. So there’s a lot of true buyers that have been buying it too.
Jason Hsieh (15:48)
True true true true true
See it’s almost like a home decoration item
Daniel De Cianni (15:53)
Yeah, yeah, it it is. So right now I’m focusing on artists. So everything that an artist will do will go into the artist series. But moving forward I can do a different category. So there’s potential of doing memorabilia. So anything to do with movies or events, that could go into memorabilia.
Jason Hsieh (16:12)
That might be a good angle to go.
Daniel De Cianni (16:15)
Yeah, so
That’s an option. And then it could be another category where I do original series, which is licensed prints. So, you know, you could do a really cool collectible Disney range or something like that.
Jason Hsieh (16:25)
Yeah. I think there’s a lot of different angle, different direction. You can get the company to next as well. Okay. And as we’re kind of wrapping up today’s interview, if you have to share just one piece of advice with someone that’s just getting started in the toy and game industry based on your experience, what would that be?
Daniel De Cianni (16:41)
Well if someone has an idea, a good idea they want to launch, I think you have to be determined and you have to believe in that in your product, and then you’ll get it going. But the only problem is before you do it, I think what is also important is get some validation on your idea because there’s a lot of people that have an idea and they believe in it, but it’s just not going to work, you know. And
Before you spend all this time and money into it, maybe I think get some validation and if people are saying, Wow, you’ve got a really good idea, this is cool, yep, then go for it.
Jason Hsieh (17:13)
Okay. That’s a solid piece of advice. Thank you so much for sharing that. And for our audience that would love to learn a little bit more about you, your brand and your product. Where is the best place for people to find you online?
Daniel De Cianni (17:23)
Currently just online, so at pinnaclepuzzle.com.au and then all the puzzles there.
Jason Hsieh (17:29)
Okay. We’ll make sure we also include that in our show note and thank you again for your time and sharing your story, your journey with our audience today on the show.
Daniel De Cianni (17:37)
Thank you for having me.
Jason Hsieh (17:38)
And thank you for our audience for tuning into this particular episode of Toy Business Unboxed podcast. I hope today’s conversation give you some practical insight and fresh inspiration for growing your own toys or game brands. This podcast is proudly brought to by Toy Launch, a leading marketing and growth partner for toys and game company. At toy launch, we help brand scale on Amazon and beyond through full service account management, PPC, SEO, creative catalog optimization, influencer marketing, and more. If you’re looking for a proven team that understands both the toys
And game industry and e-commerce marketing, we are here to help. If you’d like a personal breakdown of your brand, your opportunity, and your best next step, you can schedule a free consultation session with us. Just visit toy-launch.com/schedule. If you want to connect with other toys and game founder, join our new community, toys and game launch pad at toy-launch.com/group. For more resource update and industry insight, visit us at any time at toy-launch.com. Until next time.
Keep innovating, keep creating, keep bringing joys through toys. This is Jason Hsieh signing off on the Toy Business Unbox podcast. We’ll see you in the next episode. Thank you so much, everyone. Have a good one.
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