Toy Business Unboxed Podcast
Dive deep into the world of toy design, marketing, and manufacturing as we unbox the latest trends and challenges faced by toy professionals.
#148: From Brotherhood to Business: When Passion Meets the Real World – Toy Business Unboxed
- #148: From Brotherhood to Business: When Passion Meets the Real World
- #147: Inside the Mind of a Futurist: Building Something Bigger Than a Card Game
- #146: From Oddity Shops to Industry Success: The Power of Niche Audiences in Gaming
- #145: Small Games, Big Culture: Winning Japan's Board Game Market
- #144: The Strategy Behind a Campaign That Funded in Just 4 Minutes
- #143: Empire, Family & Resilience: A Father's Blueprint
Unlocking the Toy Box: Where Business Meets Play
Unlock the secrets of the toy industry with our captivating podcast hosted by Jason Hsieh, a seasoned toy entrepreneur and expert in the field.
Each episode is a fascinating journey through the stories behind the toys that captivate our imagination. From insightful interviews with industry veterans to in-depth analyses of market dynamics, Toy Business Unboxed is your ultimate resource for everything related to the business of play.
Whether you’re a budding toy designer, a seasoned industry professional, or simply someone who loves toys, our podcast offers something for everyone. Join us on this exciting adventure as we explore the magic of the toy industry and uncover the stories behind the toys that shape our world.

Happy Listener
“Great listen for anyone interested in the toy industry!
Jason has a wealth of knowledge in the toy industry and has a great pool of diverse guests on his show. If you are interested in learning more about the toy industry, or are curious about entering the space yourself, I recommend giving a listen”
— ckhoosier9
“Great resource.
I like the open sharing of Toy entrepreneur experiences. Any entrepreneur that is building a company or brand can benefit from this podcast.”
— PabloElf
“…..As someone passionate about the toy industry, Jason’s insights and interviews have given me a deeper understanding of how this fascinating world operates.”
— Emily
On the Podcast
From insightful interviews with industry veterans to in-depth analyses of market trends, each episode offers a fascinating glimpse into the business of play.






