🧸 About Toy Launch
Built by Toy Makers, for Toy Makers
A marketing agency that operates in the toy & game category — not just serves it.
Our Story
Toy Launch was founded by Jason Hsieh after years of operating his own toy and game brand on Amazon. He experienced the fragmented agency landscape firsthand — generic marketers who didn’t understand toys, compliance, or the seasonality that defines this category. So he built the agency he wished existed.
Today, Toy Launch is a full-service marketing agency serving toy and game brands with four service lines: Amazon Management (our Toy Launch Formula), Digital Marketing (our 5 Pillars system covering content, social, ads, email, and SMS), Studio (in-house product photography and video), and TikTok Management (content, creator outreach, and TikTok Shop for toy and game brands). Brands can start with one or run the full system through one team.
We’re based in Phoenix, Arizona. We invest back into the toy industry through our podcast Toy Business Unboxed — where we’ve interviewed 150+ toy and game leaders — as well as free webinars and educational resources. We’re building the ecosystem, not just selling into it.
What We Believe
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Category-first
Toy and game is a specific category with specific rules — compliance, seasonality, gift-giver psychology, and Q4. We don’t port generic playbooks in from other industries.
⚙️
Operators, not consultants
We own and operate our own toy brand. We’ve lived the manufacturing delays, compliance hurdles, and inventory pressure you face. We advise from experience, not theory.
🎙️
Community builders
We invest back through free webinars, resources, and Toy Business Unboxed — our podcast with 150+ toy industry guests. We’re building the ecosystem, not just selling into it.
Meet the Team
The people behind your brand’s growth.
Leadership & Strategy
Jason Hsieh
Founder & Chief Toy Officer
Founded Toy Launch after running his own toy brand on Amazon. 10+ years building marketing and Amazon strategies for toy and game brands.
Annie Hsieh
Marketing Director
Over a decade in lifecycle marketing, campaign automation, and multi-channel strategy that connects brands with their audience.
📸 100K+ Instagram — kids & crafts creator
Russel Romasanta
Brand Success Director
6 years managing 100+ Amazon brands, focused on brand and sales growth.
🪀 Yoyo — pulling off tricks made him feel cool
Dani Huab
Project Manager
ClickUp expert keeping the team in sync. Turns complex workflows into smooth, stress-free systems.
🔤 Scrabble — always the “word-smart” kid in the group
Dianne Solano
Executive Assistant
Keeps Toy Launch operations organized and supports executive leadership day-to-day.
🍳 Cooking playset — served imaginary meals to everyone in the family
Brand Success
Pholyn Panter
Brand Success Manager
Amazon ops expert streamlining workflows and driving client performance. Former competitive pro gamer who competed overseas.
🧩 Puzzles — her comfort hobby as a child
Kyle Jugueta
Brand Success Manager
Manages daily account performance and client communication for a portfolio of toy and game brands.
Marcos Bayana
Brand Manager Support
3 years in the Amazon space helping brands optimize their listings and grow their presence.
♟️ Chess — played with his dad as a kid, never won once, loved it anyway
Angie Gonzaga
BSM Intern
Supports Pod 1 brand managers with daily account operations.
Amazon Operations
Arc Sastre
Amazon PPC Specialist
PPC specialist driving Amazon ad growth through keyword targeting, bid optimization, and performance analysis. Former hip-hop dance teacher.
🎮 Game Boy Color — couldn’t put it down
Sharina Mae Ruizo
Amazon PPC Intern
Manages Sponsored Products, Brands, and Display campaigns focused on improving visibility and reducing ACOS for toy brands.
👧 Barbie Doll — a classic
Rannie Gonzales
Amazon Catalog Specialist
Handles catalog management, listing reinstatements, and FBA inventory across client Amazon accounts.
🧸 Stuffed toy — couldn’t sleep without it growing up
Mark Jabon
Catalog Specialist
3+ years resolving catalog issues, flat-file problems, and compliance challenges on Amazon.
🤖 Gundam — still collects Bandai kits today
Catherine Mangadap
Reimbursement Specialist
Detail-oriented reimbursement specialist ensuring clients maximize their Amazon returns through careful tracking and reconciliation.
📄 Sticker & paper doll collections — loved arranging and playing with them
Creative & Marketing
Allysa Saul
Social Media Coordinator
3 years in social media and creative content, helping brands voice their identity through engaging creations.
🐍 Snakes & Ladders — simple, fun, always brought laughs
Rachel Saflor
Social Media Intern
3+ years managing social platforms including Facebook, Instagram, TikTok, LinkedIn, and Google. Has 4 cats.
🧸 Stuffed toys — soft, fluffy, perfect to sleep with
Patricia Glenn Mesina
Multimedia Content Editor
Former interior designer turned podcast editor. Shapes content into engaging episodes. Also does professional cosplay for brand events.
🐍 Snakes & Ladders — played with siblings, still memorable
Joshua Cagadoc
Graphic Designer
Graphic designer who loves turning ideas into eye-catching visuals that connect with people.
🎮 PlayStation Portable — took his console everywhere
Cyrus Garingarao
Amazon Graphic Designer
9 years in creative design, specializing in Amazon product visuals where creativity and strategy come together.
⚡ Pokémon cards & games — played with his brother growing up
Want to work with us? 🚀
Start with a free strategy call. We’ll map out your brand’s biggest gap and which service line gets you there first.
Schedule a Free Strategy Call →