A/B Testing Database

602-560-6300

Read-only copy. This page is a snapshot of the live board, taken 2026-10-21 after the daily metric run of 21 Oct 2026 13:05 UTC. Logging a change, confirming a verdict and saving a pod all happen on the live board, which needs a Toy Launch claude.ai sign-in.

1Collecting

3Winning

2Losing

1Flat

10Contaminated

0Awaiting your call

Snapshot. 18 entries, 1 of them samples. 18 shown with the current filters.

The sample test is the first row below, with a dashed orange border and a Sample chip. It is a finished hero-image test, so use it to show the team what a confirmed call looks like. Every number on it is made up and it is left out of the counts above.

SAMPLE BRANDB0DEMO0001

Demo product for the A/B testing walkthrough. Not a real listing.

▶ Sample · start hereMain imageManage Your ExperimentsPod 1Live 2026-09-25Sample ownerCU 86bchjk0a

Swapped the hero image. Old one showed the box on a white background. New one shows the game set up mid play, with the box standing behind it.

Judged onClick-through rate

Guardrail: Conversion rate. A hero image is asking for the click.

Time26 / 14Impr.26,100 / 2,000

+21.4%

0.42% → 0.51%

Winning

Confirmed Winning

Every number on this row is made up. It exists only to show the team what a finished test looks like and how the owner confirms it.

Mayday GamesB06XZGN51N

Mayday Games Mini USA Card Sleeves, 41x63mm, 4×100 Pack, MDG-7039X4

Main imageDirect changePod 1Live 2026-10-15AngieCU 86bcmxwqy

Top selling Product

Judged onClick-through rate

Guardrail: Conversion rate. A hero image is asking for the click.

Time6 / 14Impr.no reading yet

Contaminated

Auto: Average price in the current window ($13.95) differs from the baseline window ($12.86) by more than 5 percent, and this change is not a Price test. Not judged.

Mayday GamesB08THBR5WB

Sleeve Kings Card Sleeves 63.5x88mm Standard Size, 60 Micron, 4-Pack, 440ct

Main imageDirect changePod 1Live 2026-10-15AngieCU 86bcmxwya

Low selling product

Judged onClick-through rate

Guardrail: Conversion rate. A hero image is asking for the click.

Time6 / 14Impr.39,332 / 2,000

-38.8%

0.56% → 0.34%

Losing

Early read. 8 more days before a call.

Linked to its own per-ASIN task 2026-10-20 (Miguel: keep the per-ASIN tasks). A second entry for this ASIN dated 2026-10-14 is Contaminated by this one and stays on the board until there is clean data.

Mayday GamesB0F6PRDP7H

Mahogany Elite Crokinole Board, Red Ditch, Tournament Size, Carrying Case

Main imageDirect changePod 1Live 2026-10-15AngieCU 86bcmxx5k

Top selling Product

Judged onClick-through rate

Guardrail: Conversion rate. A hero image is asking for the click.

Time6 / 14Impr.2,162 / 2,000

-38.7%

1.74% → 1.06%

Losing · provisional

Early read. 8 more days before a call.

Linked to its own per-ASIN task 2026-10-20 (Miguel: keep the per-ASIN tasks).

Mayday GamesB003Y7PY1Q

Mayday Games Premium Chimera Card Sleeves 57.5x89mm, 50 Pack, MDG-7078

Main imageDirect changePod 1Live 2026-10-15AngieCU 86bcmxxc6

Top selling Product

Judged onClick-through rate

Guardrail: Conversion rate. A hero image is asking for the click.

Time6 / 14Impr.no reading yet

Contaminated

Auto: Average price in the current window ($4.12) differs from the baseline window ($5.75) by more than 5 percent, and this change is not a Price test. Not judged.

Mayday GamesB01CF8UW9S

Mayday Games Dixit Premium Card Sleeves 80x120mm, 50 Pack, MDG-7146

Main imageDirect changePod 1Live 2026-10-15AngieCU 86bcmxxje

Top selling Product

Judged onClick-through rate

Guardrail: Conversion rate. A hero image is asking for the click.

Time6 / 14Impr.no reading yet

Contaminated

Auto: Average price in the current window ($6.50) differs from the baseline window ($6.96) by more than 5 percent, and this change is not a Price test. Not judged.

Mayday GamesB07FYTJFX7

Mayday Games Legendary Premium Card Sleeve Bundle, 63.5x88mm, MDG-7077×10

Main imageDirect changePod 1Live 2026-10-15AngieCU 86bcmxxrp

Top selling Product

Judged onClick-through rate

Guardrail: Conversion rate. A hero image is asking for the click.

Time6 / 14Impr.1,672 / 2,000

+98.8%

0.15% → 0.30%

Winning · provisional

Early read. 8 more days before a call.

Linked to its own per-ASIN task 2026-10-20 (Miguel: keep the per-ASIN tasks).

Mayday GamesB08NXXTSHT

Mayday Games Premium Card Sleeves Bundle, 63.5x88mm, Board Game, 500ct

Main imageDirect changePod 1Live 2026-10-15AngieCU 86bcmxxyn

Top selling Product

Judged onClick-through rate

Guardrail: Conversion rate. A hero image is asking for the click.

Time6 / 14Impr.no reading yet

Contaminated

Auto: Average price in the current window ($34.33) differs from the baseline window ($31.48) by more than 5 percent, and this change is not a Price test. Not judged.

Mayday GamesB007ZDD2Y6

Mayday Games Standard Card Sleeves 63.5x88mm, 40 Micron, 100 Pack, MDG-7041

Main imageDirect changePod 1Live 2026-10-15AngieCU 86bcmxy3y

Top selling Product

Judged onClick-through rate

Guardrail: Conversion rate. A hero image is asking for the click.

Time6 / 14Impr.26,474 / 2,000

+73.0%

0.67% → 1.15%

Winning

Early read. 8 more days before a call.

Linked to its own per-ASIN task 2026-10-20 (Miguel: keep the per-ASIN tasks).

Mayday GamesB003Y7VK28

Mayday Games Mini USA Premium Card Sleeves 41x63mm, 50 Pack, MDG-7075

Main imageDirect changePod 1Live 2026-10-15AngieCU 86bcmxy7q

Top selling Product

Judged onClick-through rate

Guardrail: Conversion rate. A hero image is asking for the click.

Time6 / 14Impr.no reading yet

Contaminated

Auto: Average price in the current window ($4.25) differs from the baseline window ($3.97) by more than 5 percent, and this change is not a Price test. Not judged.

Mayday GamesB0035CYCH2

Mayday USA Chimera Card Sleeves, 57.5x89mm, 100 Pack, MDG-7044

Main imageDirect changePod 1Live 2026-10-15AngieCU 86bcmxybe

Top selling Product

Judged onClick-through rate

Guardrail: Conversion rate. A hero image is asking for the click.

Time6 / 14Impr.no reading yet

Contaminated

Auto: Average price in the current window ($4.36) differs from the baseline window ($4.95) by more than 5 percent, and this change is not a Price test. Not judged.

Mayday GamesB08THBR5WB

Main imageManage Your ExperimentsPod 1Live 2026-10-14Angie GonzagaCU 86bcf5cgz

Part of the hero image sprint promised to the client.

Judged onClick-through rate

Guardrail: Conversion rate. A hero image is asking for the click.

Time7 / 14Impr.no reading yet

Contaminated

Auto: Another in-scope entry on the same ASIN (B08THBR5WB) went live on 2026-10-15, inside this test's window. Auto: Average price in the current window ($17.73) differs from the baseline window ($15.46) by more than 5 percent, and this change is not a Price test. Not judged.

Mayday GamesB08SGV5RGC

Crokinole Carrying Case

Secondary imagesManage Your ExperimentsPod 1Live 2026-09-15Rannie GonzalesCU 86bbxgfdk

Judged onConversion rate

Guardrail: Sessions hold or rise. Gallery images are seen after the click.

Time21 / 14Sessions14 / 200

+121.4%

6.45% → 14.29%

Winning · provisional

Early read. Traffic has not reached the sample gate, so no call yet.

ClickUp task 86bbxgfdk recorded Results = B. Type was logged only as Product Images, so confirm whether this was the main image. If it was, the judging metric changes to click-through rate.

zDenB0CQ5KBKL6

zDen Personal Sleep Sanctuary, Blackout Sleep Tent Canopy

Bullet pointsDirect changePod 1Live 2026-09-09CU 86bcmxygw

Bullets rewritten to lead with what makes the product different and to set size expectations earlier.

Judged onConversion rate

Guardrail: Sessions hold or rise. Bullets persuade after the click.

Time42 / 14Sessionsno reading yet

Contaminated

A main image change landed on this same ASIN on 7 Sep, two days before this one. Not judged.

zDenB0CQ5KBKL6

zDen Personal Sleep Sanctuary, Blackout Sleep Tent Canopy

Main imageDirect changePod 1Live 2026-09-07CU 86bcmxynt

Primary image replaced.

Judged onClick-through rate

Guardrail: Conversion rate. A hero image is asking for the click.

Time44 / 14Impr.no reading yet

Contaminated

A bullets change landed on this same ASIN on 9 Sep, two days into the window. Not judged.

Mayday GamesB0DW8BF7HN

Purple Board Game Bag

A+ ContentManage Your ExperimentsPod 1Live 2026-08-27Rannie GonzalesCU 86bbguqky

Judged onConversion rate

Guardrail: Sessions hold or rise. A+ sits below the fold, on the detail page.

Time21 / 14Sessionsno reading yet

Collecting

Waiting on the first daily reading of conversion rate for this ASIN.

zDenB0CQ5KBKL6

zDen Personal Sleep Sanctuary, Blackout Sleep Tent Canopy

TitleDirect changePod 1Live 2026-08-11CU 86bcmxyvr

Registered trademark symbol added to the brand name.

Judged onClick-through rate

Guardrail: Conversion rate. A title is read in search, before the click.

Time71 / 14Impr.no reading yet

Contaminated

Auto: Two other changes landed on the same ASIN (B0CQ5KBKL6) during this test's window: a Main image change on 2026-09-07 and a Bullet points change on 2026-09-09. Not judged.

zDenB0CQ5KBKL6

zDen Personal Sleep Sanctuary, Blackout Sleep Tent Canopy

Bullet pointsManage Your ExperimentsPod 1Live 2026-04-23Rannie GonzalesCU 86b9hc2y2

Client supplied new title and bullet copy.

Judged onConversion rate

Guardrail: Sessions hold or rise. Bullets persuade after the click.

Time21 / 14Sessionsno reading yet

-2.5%

1.99% → 1.94%

Flat · provisional

Early read. Traffic has not reached the sample gate, so no call yet.

ClickUp task 86b9hc2y2 logged this as Product Title and Bullet Points together, and Data Dive confirms both changed on 23 Apr. Judged here on conversion. A title element also means click-through rate should be checked, which is why single-element tests are easier to read.

How a change is judged

The metric that decides a change depends on what changed. A new hero image is asking people to click, so it is judged on click-through rate. A price move is asking people who already clicked to buy, so it is judged on conversion. Every rule carries a guardrail: the primary metric can win while the guardrail quietly loses, and that is not a win.

What changed	Judged on	Guardrail	Sample gate
Main image	Click-through rate	Conversion rate	2,000 ad impressions per window
Title	Click-through rate	Conversion rate	2,000 ad impressions per window
Price	Conversion rate	Revenue per session, margin	200 sessions per window
Secondary images	Conversion rate	Sessions hold or rise	200 sessions per window
A+ Content	Conversion rate	Sessions hold or rise	200 sessions per window
A+ Brand Story	Conversion rate	Sessions hold or rise	200 sessions per window
Bullet points	Conversion rate	Sessions hold or rise	200 sessions per window
Product description	Conversion rate	Sessions hold or rise	200 sessions per window
Video	Conversion rate	Sessions hold or rise	200 sessions per window
Coupon or deal	Conversion rate	Profit per unit	200 sessions per window

±10%

Movement in the primary metric that counts as a win or a loss. Anything inside is Flat.

14 days

The shortest a test may run. Slow-moving listings run longer, until the sample gate is met.

200 / 2,000

Sessions per window for conversion tests, ad impressions per window for click-rate tests.

56 days

After this, a change that still has not reached its sample gate is closed as Inconclusive.

A verdict is a suggestion, never an automatic close. When both gates are met the row says the test is done and names the suggested call. The owner confirms it on the live board, and that confirmation is what completes the ClickUp task. Changes are marked Contaminated, and never judged, when the ASIN went out of stock, the price moved during a non-price test, another change landed on the same ASIN inside the window, or ad spend on it swung by more than 30%.

Brand and ASIN lists: 22 brands, 109 revenue-ranked ASINs across 20 of them, refreshed 2026-10-18. Refreshed weekly from AdLabs by a Claude routine; new client accounts appear on their own. Pod roster: 36 clients from the ClickUp Clients Health list, refreshed 2026-10-20.

Where the numbers come from. Daily readings are per-ASIN Seller Central data through AdLabs: sessions, page views, orders, conversion rate, units per session, Buy Box share, plus ad impressions and clicks. Unlogged edits are caught separately for the sellers connected to Data Dive. Amazon's own split result in Manage Your Experiments stays the official call for a Manage Your Experiments test; this database gives the early read and then tracks the published winner.

ClickUp. Each entry raises a task in 02 | A/B Testing carrying the ASIN, what changed, the metric under judgment and the dates. The daily run writes the latest metrics back into that task as comments and asks the owner to close it when a verdict lands.

Pods. The pod is read from the brand. Every client carries a POD label on its Clients Health task in ClickUp, and that roster is copied into the live board.