Board Game Case Study: What’s The Point? The Cactus Card Game
🔼 884%
Increase In Month Revenue
Achieved a staggering 884% increase in monthly revenue during peak periods, driving significant revenue growth
🔝26.4%
Increase In Seller Rank
Enhanced Best Seller Rank by 26.4%, resulting in a significant boost in organic visibility.
⭐ 4.8/5
Star Rating
Consistently maintained an outstanding 4.8-star rating, ensuring high levels of customer satisfaction.”
Overview
What’s The Point? The Cactus Card Game is a strategic family card game that is easy to learn, portable for travel, and designed for players of all ages. Sold primarily on Amazon, it has gained popularity for its fun gameplay, engaging artwork, and high-quality materials.
Link: thecactuscardgame.com
Toy Launch Services
- SEO-Optimized Amazon Listing
- Listing Image & Infographic Creation
- Enhanced Brand Content
- Brand Story
- Complete Amazon Channel Management
- Advanced Ads Management & Optimization
- Organic Ranking Management
The Challenges
Before working with Toy Launch, the brand faced several challenges,
- Low visibility in Amazon search results, struggling to rank within the top 100 in its category.
- Inconsistent sales performance, with monthly revenue fluctuates.
- High advertising cost of sales (ACOS) exceeding 60%, making paid campaigns unprofitable.
- Limited customer engagement and reviews, with a stagnant review count under 190 and a lack of social proof.
The Approach
Toy Launch implemented a comprehensive Amazon growth strategy including:
- SEO & Listing Optimization: Conducted keyword research and optimized the product title, bullet points, and descriptions, resulting in an improvement in organic ranking from #800+ to within the top 500 in the category.
- PPC Advertising Strategy: Managed and optimized ad campaigns, improving Return on Ad Spend (ROAS) from 1.2x to 3.5x while reducing ACOS to an average of 52.11%.
- Review Generation & Engagement: Implemented post-purchase email follow-ups and review request automation, boosting the review count to 200+ within three months.
- Pricing & Promotions: Executed limited-time discount strategies and Lightning Deals, which contributed to peak monthly sales in December 2024.
The Result
By working with Toy Launch, What’s The Point? The Cactus Card Game successfully scaled its Amazon presence, boosted revenue, and improved advertising efficiency. The brand continues to grow, leveraging the foundation built through strategic optimization and marketing efforts.
- Revenue Growth: Increased monthly revenue from ~$2,000 to a peak of $19,000+ in December 2024, achieving a total revenue of $100,000 + over two years.
- Sales Performance: Sold 5,000+ units, with consistent growth in total order volume from 80+ units per month to as high as 1,000+ units in peak months.
- Advertising Success: PPC campaigns generated $13,000+ in attributed sales while maintaining controlled spend of $7,000+.
- Customer Engagement: Achieved an increase in review count from 180+ to 200+ with an average rating of 4.8 stars.
- Best Seller Rank (BSR) Improvement: Average sales rank improved from #60,000+ to a peak of #40,000+, significantly increasing organic visibility.
- Listing Health Score: Maintained a perfect 10/10 score, ensuring strong conversion rates and performance stability.
Testimonial
“I have seen so much growth with my business just in the last 6 months we’ve been working together. It has been astronomical. For me, I would say my biggest regret is not starting sooner.” – Ryan Wallance. Founder of What’s the point? The Cactus Card Game
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