Get ready for an exclusive behind-the-scenes look at the people, products, and powerful ideas shaping the toy industry in 2025.
Each episode of the ASTRA 2025 Spotlight Series dives deep with top toy makers, thought leaders, and trailblazing retailers—sharing insights you won’t hear anywhere else. Whether you’re gearing up for the ASTRA Marketplace or just looking to stay ahead of the curve, this series delivers fresh perspectives and practical takeaways to grow your toy business.
How to Balance Tech and Traditional Learning: Insights from Barnes Cooper
Welcome to another captivating episode of Toy Business Unboxed, where we dive deep into the heart of the toy industry with its innovative leaders. In this episode, we are thrilled to introduce Barnes Cooper, an inspiring entrepreneur, parent, and the creative mind behind HandMoto. His journey encapsulates the struggles many parents face today: children’s decreasing engagement with hands-on learning due…
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How Creative Puzzles Spark Connection: Valerie and Cortney’s Journey
Welcome to Toy Business Unboxed, where we delve into the imaginative world of toys and games. In this episode, we explored the fascinating story of Valerie and Cortney, the creative minds behind Large As Life Puzzles. Their journey embodies innovation, inclusivity, and sustainability, bringing families closer through engaging, life-sized puzzles. Let’s unpack their inspiring tale and learn what makes their…
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How Astra Supports Toy Entrepreneurs: Sue Warfield’s Four-Decade Journey and Vision as Astra’s Director
Welcome to Toy Business Unboxed Podcast, where industry leaders share insights, experiences, and valuable lessons in the toy business. In this latest episode, we are thrilled to have Sue Warfield, a true veteran with over four decades of experience in the toy industry. Sue’s remarkable career has spanned several roles including a buyer, store owner, sales rep, Astra board member,…
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How a Unique Token Reward System Reinvents Learning: An Insightful Interview with Karalyne Ley and Martha Moore
Welcome to this exclusive behind-the-scenes look at the world of toy development, as we deep dive into the innovative minds behind Bene World. In this episode of Toy Business Unboxed, we are happy to talk with our special guests Karalyne Ley and Martha Moore, co-founders of Bene World, a company revolutionizing how children learn important life values through play. Episode…
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How Experiential Learning Shapes Young Minds: Insights from Reisa Schwartzman
In the fast-paced world of toy design and education, there are innovators who are redefining the way children learn and play. One such trailblazer is Reisa Schwartzman, the founder of Griddly Kids, a brand that is dedicated to inspiring creativity and curiosity through STEM-based toys and games. In a recent podcast interview, Reisa shared deep insights into the inspiration behind…
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