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What Is a Kidfluencer (And Why Are Toy Brands Scrambling to Work With Them)?
The marketing world is changing fast, and nowhere is that shift more apparent than in the toy industry. Traditional ads are being replaced by social media content, and at the center of this movement are kidfluencers—children who create content, build loyal followings, and influence purchasing decisions at scale. These young influencers aren’t just adorable on
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10 Social Media Strategies That Work for Toy & Game Brands
Let’s be honest… is your toy or game brand actually fun to follow? In the age of TikTok unboxings and viral game nights, having a great product just isn’t enough. Brands that thrive online don’t just post—they perform, educate, and entertain. If you want to grow your audience, sell more products, and create a loyal
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What Makes a Toy and Game Brand Story Memorable to Both Kids and Parents?
“Tell me a story.” It’s the first request we make as children, and for toy and game brands, it’s the secret phrase to unlocking a loyal, lifelong customer. In a saturated market of flashy colors and licensed characters, what separates a forgettable product from a beloved brand? The story behind it.But not just any story—a
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