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Amazon’s New Toy Compliance Policy 2025 — What Sellers Need to Know
Amazon has rolled out one of its biggest compliance updates for toy sellers in years. As of September 3, 2025, children’s toys sold on Amazon in the U.S. and Canada must undergo annual testing or verification using Amazon-approved third-party labs (TIC providers). Sellers are already seeing uneven rollout — some accounts have been flagged, while
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Why Scarcity Sells: The Power of Limited Edition Toys
Imagine walking into a toy store and seeing a bold sign that reads: “Only 10 left – once they’re gone, they’re gone!” Suddenly, your decision-making changes. That toy isn’t just a plaything anymore; it’s an opportunity you might miss forever. This is the essence of scarcity marketing—a timeless strategy that leverages human psychology to drive
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Harnessing the Power of AI: Smarter Strategies for Toy Brands
In the rapidly evolving world of toys and games, staying ahead means embracing cutting-edge technology to streamline processes and engage more effectively with customers. AI and automation have become vital tools for toy brands looking to innovate and compete in this dynamic market. In this blog post, we’ll explore how AI is reshaping the toy
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