Building in Public

The AI FUEL System

How the world’s only digital marketing agency specialized for toy and game companies is building an AI-powered operating system from the inside out. Real numbers. Real progress. No hype.

Toy Launch — The World’s Only Digital Marketing Agency for Toy & Game Companies — Phoenix, AZ

Fun Upbeat Efficient Limitless

FUEL Initiatives
Tracked

Deployed
& Running

39+

Hours/Month
Saved So Far

Departments
Covered

Overall Rollout Progress

Phase 1: Founder Solo Phase 2: Leadership Phase 3: Dept Leads Phase 4: Full Team

The Vision

What is the AI FUEL System?

Every team member at Toy Launch is getting a personal AI operations assistant. Not a chatbot. Not a gimmick. A system that connects to our real tools, reads our real data, and automates the work that used to eat hours every week.

The Second Brain

A shared knowledge vault with 24+ skill files across 13 departments. When anyone on the team talks to Claude, it already knows our processes, our clients, our terminology, and our standards.

Connected to Real Tools

ClickUp, Gmail, GoHighLevel, Google Drive, Xero, WordPress. The AI reads and writes to the same systems our team uses every day. No copy-pasting. No exports.

Automated Daily Workflows

4 scheduled tasks run every morning and evening. Sales pipeline analysis, email triage, CEO alignment briefings, and system sync. All automatic. All before anyone opens their laptop.

Built for Scale

Every skill is documented. Every process is templated. When a new team member joins, the AI already knows their department’s playbook. Onboarding just got way faster.

Team Leaderboard

Time Saved by Team Member

Ranked by estimated monthly hours saved from completed and active AI projects. Every hour saved goes back into higher-value work for our clients.

Rank

Team Member

Hours Saved/Mo

AI Projects

Tier

Jason H.

Founder / Chief Toy Officer

35+ hrs/mo

16 projects

Pending

Catherine M.

Reimbursement Specialist

4 hrs/mo

1 project

Pending

Annie H.

Marketing Director

— hrs/mo

3 projects

Pending

Sharina M.

SEO Lead

— hrs/mo

3 projects

Pending

Leaderboard updates as team members complete AI projects and log time savings. Award tiers (Bronze/Silver/Gold) unlock with milestones.

What’s Live Right Now

9 Deployed AI Automations

These are running in production today. Not concepts. Not demos. Real workflows saving real time.

Deployed

Second Brain Vault

13-department knowledge base with 24+ skill files. Auto-synced daily. The AI’s memory of everything Toy Launch.

Deployed

CEO Daily Alignment

Cross-source morning briefing pulling from ClickUp, Gmail, GHL, and calendar. Runs at 5:15 AM every weekday.

Deployed

Sales Pipeline Digest

Daily analysis of every deal in the pipeline. Flags inactive leads, surfaces no-shows, recommends daily actions.

Deployed

Morning Email Triage

Scans inbox, categorizes by urgency, drafts replies for high-priority items. 4-D framework: Action, Delegate, Defer, Delete.

Deployed

Follow-Up Watch

Finds every email thread where we sent the last message with no reply in 3+ business days. Drafts follow-up nudges.

Deployed

PPC Audit Engine

14-dimension monthly Amazon PPC audit. Wasted spend analysis, targeting mix scoring, 3-scenario projections.

Deployed

Client Meeting Processor

Drop a meeting transcript, get organized ClickUp tasks, team recaps, and client announcements. Minutes, not hours.

Deployed

Performance Review Engine

Quarterly reviews in 15 minutes instead of 3 hours. Auto-pulls all task data, generates data-backed feedback.

Deployed

GoHighLevel Integration

Full CRM connected to AI. Live pipeline data, contact queries, opportunity management through natural language.

Currently Building

6 Active Initiatives

In Progress

Blotato Social Media

AI-powered social media posting workflow for multi-platform content distribution.

In Progress

Windsor.ai Intelligence

Amazon advertising data piped directly into Claude for real-time client performance insights.

In Progress

Atlas AI Voice Agent

AI-powered voice agent for qualifying inbound strategy call leads before they hit the calendar.

In Progress

Website Revamp

Vibe-coded website rebuild. AI generating pages, copy, and components in real time.

In Progress

Email Deliverability

Warmly integration to fix and optimize email deliverability across all outbound sequences.

In Progress

Process Prioritization

Master audit of every process in the company. Scoring each one for AI automation potential.

Rollout Plan

4-Phase Team Rollout

We’re not rushing this. Each phase proves the system works before the next group gets access.

Phase 1 — Now

Founder Solo

Building the foundation. 9 automations deployed, 4 scheduled tasks running daily, 13-department vault built. Proving the system works before anyone else touches it.

Currently here

Phase 2 — May 2026

Leadership Team

Marketing Director and EA get access. Department-specific skills for marketing analytics, email triage, and invoice tracking. Weekly feedback loops to tune the system.

Phase 3 — June 2026

Department Leads

Pod leads across SEO, PPC, Design, Catalog, and BSM each get their own AI toolkit. Each department gets at least one automated skill. “AI Champions” emerge.

Phase 4 — Post-Retreat

Full Team + Company Launch

Philippines company retreat is the launch moment. Every team member gets access. Target: 10+ active skills, 20+ hours/week saved company-wide, and the Second Brain becomes the company OS.

We’re Building This in Public

Every win, every lesson, every number on this page is real. We believe small agencies can punch way above their weight with the right AI systems. Follow along on LinkedIn for weekly updates.

Follow Toy Launch on LinkedIn